Way created flavour profile icons to communicate with customers.
An easy way to communicate about flavour without having a massive background in coffee.
The bigger the sign the more it is present in the cup.
Both an accessible introduction and an open invitation for further exploration.

Sweet
A great profile to get people to know speciality coffee, without being to far offshore form what the general perception of coffee is

Fruity
Many different origins bring in a whole range of different fruits, and fruit has always been nature's candy

Acidity
Any roast that brings out some acidity to counterbalance those sweet notes is greatly appreciated by coffeelovers

Vegetal
When present in the background vegetal flavour profiles add to the complecity and can make for some interesting coffees.